By Joe Pulizzi
In this week’s episode
Robert ponders how to know when it’s time to end a good thing. In the news this week, Apple hits record earnings, Google launches a new Snapchat-like ad format, and AI bots begin to create their own language. We offer a detailed analysis on the marketing opportunity behind long-form content, and discuss why Hasbro’s deal with Lions Gate went south. Our rants and raves include Stranger Things and the Facebook/Google duopoly; then we close with an example of the week on TheStreet and Jim Cramer.
Download this week’s PNR: This Old Marketing podcast
Content love from our sponsor: Smartling (41:51)
Translation: A reliable recipe for business growth – According to the U.S. Chamber of Commerce, 95% of the world’s consumers live outside the United States. And any company pursuing them with English-only content is likely limiting its revenue potential. According to Common Sense Advisory, more than 70% of consumers are more likely to buy a product with information listed in their native language than a comparable product without. These realities haven’t been lost on the world’s leading brands.
Digital innovation may have flattened the world, but human language is still the key to forming authentic connections. As a result, any company limiting the conversation to a single language is also severely limiting its own growth potential. To be successful on a global scale, brands need to consider localization strategies that suit their audience and elevate their brand presence. And whether your company is big or small, the road to …read more
Source:: content marketing