By Joe Pulizzi
In this week’s episode
Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate whether Google’s new ad-blocking plan is a heaven-sent digital experience or a play that’s hell-bent on keeping the company’s monopoly in place? We also discuss the craft brewing industry’s fury over Anheuser-Busch’s purchase of an indie community forum. Our rants and raves include authenticity and licensing revenue; then we close the show with an example of the week from McKinsey Quarterly.
Download this week’s PNR: This Old Marketing podcast
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- (00:01): An advertising blast from the past: “Nothing else is Silly Putty”
- (01:00): Robert muses on this week’s theme: Finding meaning among the absurdities of life
- (05:50): Welcome to Episode 187: Recorded live on June 11, 2017 (Running time: 59:53)
- (09:07): A bonus offer from our episode sponsor, VideoBlocks: VideoBlocks is an affordable, subscription-based stock media site that gives you unlimited access to premium stock footage. Its sister site, AudioBlocks, has a 100,000+ library of music tracks, sound effects, and loops to complement your videos.
VideoBlocks has one of the …read more
Source:: content marketing