This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media

By Joe Pulizzi


PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders how to invest in personal reflection. In our new-look episode, we cover Laurene Jobs and her purchase of The Atlantic, Facebook’s earnings release, and what P&G did with $140 million dollars in marketing. We also do a deep dive on how Hearst is experimenting with e-commerce and why BuzzFeed is selling skillets. Our rants and raves include media buying and a content marketing swindle; then we wrap up with an old-school example of the week from General Electric.

Download this week’s PNR: This Old Marketing podcast

Content love from our sponsor: Smartling (40:05)

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