By Joe Pulizzi
In this week’s episode
Robert ponders how to invest in personal reflection. In our new-look episode, we cover Laurene Jobs and her purchase of The Atlantic, Facebook’s earnings release, and what P&G did with $140 million dollars in marketing. We also do a deep dive on how Hearst is experimenting with e-commerce and why BuzzFeed is selling skillets. Our rants and raves include media buying and a content marketing swindle; then we wrap up with an old-school example of the week from General Electric.
Download this week’s PNR: This Old Marketing podcast
Content love from our sponsor: Smartling (40:05)
Going global with mobile app content – Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.
Did you know global downloads across all app stores will increase 20% per year, reaching 352B total downloads in 2021?
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