By Arvind Kesh
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might be able to churn out three to four pieces a week provided you don’t do anything else.
Enter the hub-and-spoke method, a creative marketing strategy to make the most of your efforts. The idea is to create one piece of long-form content for your blog – the hub content. This primary article contains points and takeaways you can elaborate on in other articles – the spoke content. You can use these articles as excellent standalone pieces to submit as posts on sites that accept guest bloggers.
The hub-and-spoke model will save you considerable time because you don’t have to spend a lot of time to come up with fresh ideas to pitch for a guest blog or to research the topic because you’ve already done most of that work in crafting the hub content piece.
The hub-and-spoke #content model can save you considerable time when #guestblogging, says @digikhiladi.
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How to pick your hub content
For the hub-and-spoke method to work, you first need to find a central topic that deserves to be explained in long form. It should satisfy the following conditions:
- Good organic traffic potential – Use Google Keyword Planner or another tool that monitors traffic by topic, and evaluate what’s been written on a topic. Choose a relevant keyword with less competition but good traffic.
- Four to five points you can elaborate on – Explore your topic through multiple lenses and angles. Your hub …read more
Source:: content marketing