The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

By Andy Betts

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Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one of my clients).

Some key findings:

  • 71% of marketers say that less than half of their content is being consumed.

71% of marketers say that less than half of their #content is being consumed via @brightedge.
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  • Fewer than 9% of marketers report three-quarters or more of the content they produce is engaged with.

Fewer than 9% of marketers report 3/4 or more of the #content they produce is engaged with. @brightedge
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  • The B2C content consumption rate was slightly better than B2B.

#B2C #content consumption rate was slightly better than #B2B via @brightedge.
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Note: All research in this post comes from the BrightEdge study of Fortune 500 marketers unless otherwise noted.

Content marketing isn’t just about production, but also about performance. Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today?

You can.

Become a leading content marketer (and boost your content consumption rate) by adapting to and adopting these five trends now – before your brand or business is left behind.

HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017

1. Convergance of SEO and content

Combining your SEO best practices and content marketing process is easily the most important initiative today if you want to win tomorrow. In fact, only 3% of marketers surveyed view SEO and content as separate disciplines.

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Source:: content marketing

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