Road Map to Success: Resources to Refresh Your Content Marketing Program

By Jodi Harris

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No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier.

On my career path, I traveled from print journalism to public relations to digital publishing before arriving at the content marketing crossroads. At that point, I needed to get up to speed on some fundamentals that hadn’t factored into my previous roles; so I turned to informational resources like CMI to power my journey of discovery. (Yep, I relied on content marketing to strengthen my ability to be a content marketer.)

There’s always more to learn; but my self-education efforts have helped me to bridge some knowledge gaps, develop new skills and techniques, and produce better results for my clients and content partners.

I thought I would return the favor by revisiting the fundamentals of successful content marketing from top to bottom. Think of this post as a road map to CMI’s best resources on topics where you or your team might benefit from a refresher course or an expanded view.

What is content marketing?

Like most things in life, you can’t reach your full potential for success with content marketing until you understand exactly what it is (and what it isn’t) – including how it’s defined, what business goals it can help you achieve, and what roles it should play in relation to your other marketing disciplines and techniques.


#Contentmarketing success starts with knowing what it is AND what it isn’t, says @joderama.
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While some circles of the digital industry have yet to agree on a definitive characterization of the technique, the definition we use at CMI represents the consensus:

Content marketing is the strategic marketing approach of creating …read more

Source:: content marketing

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