By Jodi Harris
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices.
Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. And remember, with so many media channels and platforms to choose from and so many messages competing for your audience’s attention, you also need to promote what you publish (through social media or other paid and unpaid techniques) to fulfill its marketing promise.
The distribution phase is ground zero for your #contentmarketing program, says @joderama.
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Ready to set the stage for optimal content discovery, engagement, and performance? Read on for a handy tutorial on the essentials, along with resources to help you hit the ground running.
Before you proceed: If you aren’t confident you have the right foundation to support your distribution and promotion – or just need a quick refresher on a topic – review our previous Road Map to Success guides:
- Resources to Refresh Your Content Marketing Program
- Content Marketing Strategy Essentials
- Turn Your Strategy Into a Stellar Editorial Content Plan
- Creating the Content of Your Audience’s Dreams
Practical view of content distribution
There are three main components in the process for enabling your brand to build (and grow) communities of loyal, engaged consumers around your content:
- Evaluate your distribution options.
- Develop and document your channel plan.
- Promote your content and amplify its impact.
1. Evaluate your distribution options
Source:: content marketing