While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers.
CMI research reveals that while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those who do use print consider it the most important channel after email and LinkedIn (for B2B) and Facebook (for B2C).
Read on for inspiration across industries, marketing goals, and styles.
thinkMoney by TD Ameritrade
Agency/Publisher: T3 Custom
Now in its 10th year, thinkMoney has won many editorial and design awards, and is often spotlighted as a custom magazine done right. Why all the attention? Quality in the details. thinkMoney targets options traders – a very particular niche within the investing world. Its audience is smart, risk-taking and even a bit contrarian … so the magazine must have a look, feel, and voice that appeal to that highly discriminating audience. For example, thinkMoney only hires writers and editors who are themselves active traders. And the design of the magazine is completely original – the magazine’s covers use bold visuals that include subtle humor and a side wink. All this adds up to a beautifully executed publication that educates a tough-to-impress crowd.
.@TDAmeritrade thinkMoney mag has look, feel, & voice of its highly discriminating audience @soloportfolio
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Outcomes Magazine by Eyeview
Video marketing company Eyeview launched a print magazine in early 2017. CMO Jeff Fagel explains that the format allows room for studying complex topics in digital media, artificial intelligence, and video marketing. …read more
Source:: content marketing