How to Find Out Why Google Hates Your Content (And Steps to Fix It)

By Matt Press

why-google-hates-content

You’ve written an article. It’s good, but it’s not delivering any results.

Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results.

I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject area with lots of searches. I created the content to fill a gap I observed in my research – nothing existed that was all encompassing on the topic.

Every content marketing box was clicked – research a topic, source a valuable keyword, write an informative article, optimize for search, and promote the piece.

My site – and the content – refused to budge in the search rankings.


Every #contentmarketing box was clicked, but the content refused to budge in search rankings. @SplashCopy #SEO
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Three months later, it was time to do some investigating. I followed a three-step process, and discovered that searchers didn’t want an ultimate guide. The evidence indicated that they wanted something else – so that’s what I gave them.

If you are having the same trouble – good content without great search results – take these three steps and see what happens.

Pre-step: Access Google Search Console and add your website domain to connect.

Step 1: Find your search analytics

When you open Search Console, go to Search Traffic, then select Search Analytics from the drop-down menu:

google-search-console

Now you can see the data around how often your site appears in Google search results. Make sure all the check boxes – clicks, impressions, CTR, and position – are ticked at the top of …read more

Source:: content marketing

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