By Arash Asli
Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy.
But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.)
What if you could do a content audit in only a few hours? Impossible, you say.
Consider a condensed content audit. It’s a fresh approach that allows you to more regularly provide actionable insights into what type of content is performing best to inform your upcoming activities.
Condensed #content audit provides more regular actionable insights, says @arash31.
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Condensed content audit explained
Condensed content audits are not meant to replace the comprehensive content audits you should do every year.
The condensed content audit is a shortened form of the traditional content audit. It forces you to narrow your most important goals and determine whether they are being achieved – and how to improve what you’re doing.
Condensed content audits are designed to be done more frequently, preferably monthly or as often as you have the time.
Condensed #content audits are designed to be done monthly or as often as you have the time, says @arash31.
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Monthly condensed content audits allow you to:
- Continually improve your content marketing strategy because you’re always seeing what’s working and what’s not
- Identify problems and proactively address them before they affect the content’s performance long-term
- Make them routine in your process, which likely will make yearly content audits easier
With this in mind, here is how to do a content audit in three steps and in just a few hours – maybe even less.
Before I delve further, let’s get one thing out of the way – the …read more
Source:: content marketing