How 3 Serious Brands Engage Humanly on Social Media

By Clare McDermott

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Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing.

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining.

Cisco uses Snapchat to woo new employees

Finding great talent is a perennial problem for technology companies, and hiring young technophiles is particularly important to ensure a strong talent pipeline. Cisco highlights the everyday lives and challenges of young employees – a smart way to entice young professionals to apply to work at the IT and networking giant. Cisco’s Talent Brand Team’s mission is to make personal connections with future talent, and they do that by showcasing Cisco employee voices and their work with technology across the @WeAreCisco social media channels. The challenge is: how to stand out?

#Cisco’s @WeAreCisco uses #Snapchat & #Instagram to recruit new talent on #social. @soloportfolio Read how
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To connect with university students, new graduates, and Generation Z, Cisco recruited 20 super-ambassador employees (whom they found through social media listening) from several geographies and invited them into a meeting using Cisco’s Webex platform for a launch brainstorming session. That group was soon dubbed the Kitten Rainbow Unicorns (everything that is awesome about the web), and the social media team launched a pilot Snapchat program that effectively handed over the keys to the #WeAreCisco Snapchat account to these young unicorns.

<img src="" alt="JM_Cisco_TS_SnapChat" width="500" height="500" srcset=" 500w,×125.png 125w,×230.png 230w,×65.png 65w" sizes="(max-width: 500px) 100vw, …read more

Source:: content marketing

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