Make people laugh, and you’ve got their attention. Hit people in the funny bone, and you have a chance to hit them in the heart and gut as well. People learn from humor. They share it. They may even become fans and customers of companies that provide it.
Yet many content teams steer clear of amusing content. They consider humor inappropriate for their brand or they don’t see themselves as funny.
In his Content Marketing World talk, Tim Washer, social media manager for Cisco Systems’ service provider marketing group, invites marketers to rethink their objections to amusing content and start exercising their comedic content chops.
Tim supports his position with a sobering statistic:
.@TimWasher shared this sobering statistic at #CMWorld: 100% of people like to laugh.
Click To Tweet
Why should we trust what this man says about humor and corporations? For starters, he has written for Last Week Tonight with John Oliver, has served as executive producer of The Colbert Report, has written for Late Night with Conan O’Brien, has studied improv under Amy Poehler and written for her on Saturday Night Live’s Weekend Update, and has worked as a “corporate humorist” for clients like Google, IBM, FedEx, and Pepsi.
Tim may be the best person on the planet to take seriously when he urges corporations not to take themselves too seriously.
Often in the corporate world, people get nervous about comedy and say it doesn’t belong here. But if it might help you get a point across efficiently and economically, why wouldn’t you try it and see if you can make it work?”
How do you train yourself to lighten up? Among other things, Tim recommends building your creativity muscles on your own time by …read more
Source:: content marketing