8 Ways Intelligent Marketers Use Artificial Intelligence

By Karola Karlson


Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge.

If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools.

Artificially intelligent systems constantly work on the background of popular products and services such as Netflix, Amazon, and, naturally, Google. In the past few years, though, AI has paved its way deeper into marketing, helping brands to enhance every step of the customer journey. Moreover, tools previously available to enterprise level companies have become affordable and accessible to medium- and small-sized businesses.

To better understand the latest machine-learning applications in marketing, I consulted with Markus Lippus, chief technology officer at MindTitan, a company focused on developing AI-powered solutions.

Our conversation led to these eight ways to leverage AI to beat (or at least compete with) your content marketing competition.

1. AI-enhanced PPC advertising

Most marketers allocate their pay-per-click budgets to AdWords and Facebook. According to eMarketer, Google controls 40.7% of the U.S. digital ad market, followed by Facebook with 19.7%.

.@Google controls 40.7% of US digital ad revenues in 2017, followed by @Facebook w/ 19.7% via @eMarketer.
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Most pay-per-click ad campaigns are managed by either in-house teams or a PPC agency. In other words, humans. But AI can help you uncover new advertising channels that may not be used by your competition.

According to Markus, “AI-powered systems can help advertisers test out more ad platforms and optimize targeting. That’s exactly what Facebook is doing with their ad delivery optimization. However, this approach could also be applied to omnichannel PPC campaign data (held by a single company) by using third-party or in-house AI tools.”

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Source:: content marketing

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