By David Zheng
Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow?
The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.
In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.
Let’s jump right in.
1. Use Facebook Live
It’s no secret reaching people with content (organically) on Facebook is tough. In fact, it’s almost futile.
Reaching people with #content organically on @Facebook is almost futile, says @Nansida.
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Unless you’ve got millions of fans, your organic reach is going to be tiny. Boosting posts is an option but likely not a sustainable plan for all your content.
But what else is there?
Well, one of the most underused forms of content promotion on Facebook is live video.
Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Even Facebook has dumped millions into paying influencers to use Facebook Live.
Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook.
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How do you use Facebook Live to promote your latest blog post? Go live and announce it. When you do, a notification is sent to all your followers and fans even if the video is only a few minutes long.