By Shane Barker
As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?
Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). And, according to Social Media Today, referrals from Instagram “spend the longest time on e-commerce sites with an average duration of 192 seconds, which is almost double Facebook and triple Pinterest.”
Referrals from @Instagram spend longest time on e-commerce sites w/ ave duration of 192 sec. @socialmedia2day
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Which types of Instagram content work best? Consider these opportunities and be inspired by the examples.
1. Leverage user-generated content
One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message.
One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. Each post included “#Let’sBeFrank” or “#TheFrankEffect.” The bold content encouraged users to post their own images of the coffee scrub using those hashtags.
25K+ Instagram users generated dirty images & promoted @frank_bod’s coffee-based scrub. @shane_barker
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The results? Over 25,000 user-generated images posted to Instagram and 350,000 followers in 12 months.
<img src="http://contentmarketinginstitute.com/wp-content/uploads/2018/04/frank-body-coffee-scrub-600×384.png" alt="frank body coffee scrub" width="600" height="384" srcset="http://contentmarketinginstitute.com/wp-content/uploads/2018/04/frank-body-coffee-scrub-600×384.png 600w, http://contentmarketinginstitute.com/wp-content/uploads/2018/04/frank-body-coffee-scrub-125×80.png …read more
Source:: content marketing