By Joe Pulizzi
In this week’s episode
Robert ponders whether saying “I don’t” is a viable alternative to saying “no.” On the news front, we offer an overview of NerdWallet’s content-first approach, which has taken the company from zero to over $500 million in revenue, and outline how The New York Times is killing it in the email game by opening up new marketing opportunities that focus on retention and loyalty. Rants and raves include net neutrality and YouTube’s ad crisis; then we close the show with an example of the week from Mobil.
Download this week’s PNR: This Old Marketing podcast
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- (00:01): An advertising blast from the past: “The Ginsu Knife”
- (00:50): Robert muses on this week’s theme: Can we say no by saying yes?
- (05:33): Welcome to Episode 188: Recorded on June 18, 2017 (Running time: 1:06:48)
- (11:45): A bonus offer from our episode sponsor, VideoBlocks: VideoBlocks is an affordable, subscription-based stock media site that gives you unlimited access to premium stock footage. Its sister site, AudioBlocks, has a 100,000+ library of music tracks, sound effects, and loops to …read more
Source:: content marketing