By Arnie Kuenn
For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic traffic.
However, organic traffic is only one part of the complex puzzle that is digital marketing. As the adoption of content marketing has grown, so has competition for search terms and audience attention – especially in competitive industries. A lot of content pollution muddies the ocean of content marketing.
Let’s talk about a scary scenario: What happens when organic traffic isn’t driving the results you need to bring your business success? Or when you see results but not enough to make your boss/CEO/manager happy with your content marketing ROI?
The bottom line: If content is not converting on its own, it’s hard to prove the ROI of content marketing.
If content is not converting on its own, it’s hard to prove ROI of #contentmarketing, says @ArnieK. #CMWorld
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This doesn’t mean you should stop creating content. It just means that our ability to use channels outside of organic traffic to deliver our content to desired audiences has never been more essential. As competition for organic rankings climbs, so should your ability to think ahead.
In other words, don’t think that your work is done after creating content. Instead, adopt this philosophy: The very best content marketing strategy can only go as far as a great content amplification strategy will take it.
The best #contentmarketing strategy can go as far as a great amplification strategy takes it. @ArnieK #CMWorld
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In fact, when we looked at a client of ours, we found that 50% of its traffic over six months came from a variety of …read more
Source:: content marketing