By Jodi Harris
Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind.
Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for any company. But of course, all your efforts will amount to little if your hopes go unfulfilled – if your content doesn’t trigger the audience behaviors that help your company reach its business goals. And that, my friends, is where the complications start to set in.
To give your content marketing program the best chance of driving your desired results, every content marketing leader should be prepared to answer a few questions:
- Who specifically should our content be most relevant to?
- What benefits will this audience receive from consuming our content?
- What desirable and distinctive content experience can we consistently deliver?
You’ll uncover the answers to these questions – and plenty of others – through the process of developing your content marketing strategy.
Before we get started
If you are new to content marketing – or to Content Marketing Institute – you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy-related insights.
For anyone looking for a refresher on the essentials or some help filling a knowledge gap, read on for a handy tutorial – and helpful resources – on the subject.
Why you need a content marketing strategy
While your company should certainly have a content strategy – a strategic plan for all its content usage across the enterprise – content marketers benefit from having a strategic road map that focuses exclusively on using content …read more
Source:: content marketing