By Julia McCoy
You’ve probably heard that content marketing is the wave of the future.
But do you know why?
While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why.
Let’s shine a light on this puzzling (yet fascinating) state of affairs, with 10 statistics that will prove beyond the shadow of a doubt that content marketing is today’s marketing.
What Is the Difference Between Content and Content Marketing?
1. 200 million people now use ad blockers
Paid advertisements were all the rage in online marketing. Today, however, consumers are increasingly savvy about opting out of the advertising they would rather not see. In August 2015, approximately 200 million people worldwide had installed ad-blocking software.
While it is great news for consumers, it’s terrible news for marketers who rely heavily on paid advertisements to spread their brand’s message.
Luckily, there’s a way to continue marketing efforts without being blocked by the people you’re trying to reach. The secret is content.
In addition to being impervious to ad-blocking software, good content is something consumers want to interact with, which makes it more effective and welcome on a foundational level.
This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
2. Content marketing leaders experience 7.8 times more site traffic than non-leaders
While high-quality content is difficult to pin down, it’s well worth it in the end. According to Neil Patel, people who succeed at becoming leaders in the world of content marketing — people who craft compelling, valuable content that gets to the heart of their readers — experience drastically more site growth than their competitors.
#Contentmarketing leaders experience 7.8X more site traffic than non-leaders says @kapost.
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Take Search Engine Journal, for …read more
Source:: content marketing