By Ann Gynn
“When are you going to start?” Blink.
“Are your fingers frozen?” Blink. Blink.
“Why aren’t you typing?” Blink. Blink. Blink.
“Don’t you know what to create?” Blink. Blink. Blink. Blink.
The cursor is a silent but pesky critic.
Do you ever want to curse the cursor when you’re in a slump?
Do you ever want to curse the cursor when you’re in a #writing slump, asks @AnnGynn. Read more >>
Click To Tweet
You can’t write that lead. You can’t come up with the visuals to illustrate the story. You feel like you’re crafting the same content you did yesterday. Wait, or was that last week? You can’t imagine how to find another way to talk about your core topic.
Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump.
HANDPICKED RELATED CONTENT:
Grab some toys
LEGO blocks are great. The same blocks used to build a house can be used to make a Death Star. Get a bucket of blocks (use DUPLO if you want bigger ones). On each block, write one word or phrase that relates to your products and services: attributes, content themes, personas, customer challenges, stage in the buyer journey – anything that relates to your marketing. Color code them if you wish and start playing.
Bring together random blocks, then look at the connections. Write them down. See if they can be brought together to create new content angles or ideas. Pull apart those blocks and start again. You can apply some rules too. For example, put together one persona-related block, one block about the customer journey stage, two challenge blocks, and one product block.
The …read more
Source:: content marketing