By Joe Pulizzi
This week, Robert and I discuss Apple’s launch into the content creation business. We also explain why we feel publishers are still too focused on their channel strategies, and explore how Spotify’s launch into original podcasts could set it up to be purchased by Amazon in the near future. Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.
This week’s show
(Recorded live on February 18, 2017; Length: 1:06:39)
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1. Notable news and upcoming trends
- Apple launches a TV show, but won’t buy a media company (06:00): Planet of the Apps (which Business Insider has termed, “Shark Tank for apps”) is Apple’s first foray into the world of original content. According to Recode, the move is primarily a play to distinguish Apple Music from top competitor, Spotify. While I believe the company’s out-and-out denial that it’s in the market for a media company is merely a strategic deflection, Robert and I agree that it would be foolish for Apple to categorically ignore the tremendous opportunity that acquiring a media business could present.
Why Brands Need to Acquire a Media Company [Here’s How]