By Ann Gynn
Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show.
That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Some of the millions who pay attention to the annual tournament are more interested in being part of the watercooler conversations, betting pools, viewing parties, and other general excitement around the games.
CMI is jumping on the bandwagon. Though my bracket may have busted (thanks UMBC, No. 16 seed, for making NCAA history by beating No. 1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy.
Build a bracket
An estimated 70 million brackets were filled out this year. Why? A lot of people hope to win some of the estimated $10.4 billion expected to be wagered in 2018. But many pick their bracket because it’s a fun way to engage with their co-workers and friends. Plus, it gives them a personal stake in games they wouldn’t normally care about.
Background: In case you’re unfamiliar with the NCAA men’s basketball tournament, check out the bracket below. Sixty-four college teams play single-elimination games (the team that loses a game is out of the tournament) until two teams are left to play the championship game. (In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.)
Take a page for your content marketing playbook
To get your organization thinking more about how your content measures up, set up a bracket competition – ask the staff (those who aren’t directly involved in analytics) to guess the winning content.
Here’s how it could work: Pick 16 articles published in four of …read more
Source:: content marketing